There are so many talented artists that can’t break into the competitive music industry or entertainment industry because the artist lacks an edge which is something that distinguishes them from the rest of the many talented artists. The edge is what I call the artists brand. The artist’s brand distinguishes and sets the artist apart from the rest. The artist brand is a contemplation of their persona, look, style, and their art that people associate with you which molded together produces a unique image that attracts an audience. Which is the artists Unique Selling Proposition (USP)
When photographed your brand sets the base parameters to work with which resonates the artist uniqueness Major executives in the entrainment industry know the importance of brand photography where one of a kind images resonates the artist brand and how to use them for publicity shots, portraiture shots, music album art, to be uses across all social media platforms, marketing and more. Headshots are more than a professional photo taken it’s an important part of personal & professional branding. The photos are important as they are your first impression in your personal or professional world, your digital meet and greet
BILLY HESS PHOTOGRAPHY 